Kendall Creative was asked to brand a division of FirstCity Funding that was going independent. Only a $30 million company when Kendall first started with naming the company and integrating all of the branding (which included advertising, direct mail, brochures, interior graphics, etc.).
Drive grew in five short years to being listed by the Dallas Morning News in 2005 as the second fastest growing company in the metroplex. In 2006 Drive was acquired by Santander for $651 million in part because of a strong brand presence nationwide.
