As a trusted partner to Baylor Scott & White, Kendall Creative was tasked with developing branded marketing and advertising materials for the Heart & Vascular hospitals in North Texas. Maintaining consistency within brand guidelines was paramount in creating a seamless, unified presence across all BSW hospitals—reinforcing the organization’s vision of “Empowering you to live well.” Brochures, flyers, posters, digital assets, and more were designed not only to meet the new brand standards but to embody Baylor Scott & White’s identity with clarity, cohesion, and a strong visual impact.