Publishing Concepts looked to Kendall Creative to help launch a new offering called the Oral History Project. OHP is a pioneering initiative collecting and archiving millions of alumni and member stories worldwide. These narratives are then turned into powerful marketing content, driving connections, fundraising, and student recruitment. Kendall Creative developed the brand look/feel, explainer videos, website design, direct mail, sales materials, and e-marketing. With over 2.2 million stories collected, the partnership has been an overwhelming success.