Dallas Nephrology Associates (DNA), the countries largest group of practicing Nephrologists has partnered with Kendall Creative to update their tired brand. Though already an established practice, dominant in their field, DNA felt it was time to rebrand their entire organization that includes multiple practices, services and offices throughout North Texas. Integral towards DNA’s successful rebranding effort was Kendall’s ability to work with a large group of decision makers while ensuring that multiple initiatives were being met during varying stages of development. Key personnel working on this account include: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and John Floeter. Kendall Creative is a brand design firm based in Dallas, Texas.