We are seeing a trend develop in the annual Red Rabbit guys trip to Lake Cypress Springs in East Texas – movie themes. What started as an excuse to play golf and watch some Final Four action, has turned into a branded event complete with “competitive” ping pong, horseshoes, canoe races, darts, ring & hook and of course golf. The winning captain of that year’s events takes home the Red Rabbit (think garden gnome in rabbit attire). The fun twist on the brand is the introduction of the movie theme. T-shirts, golf apparel, koozies, etc are branded each year with the movie-themed Rabbit. We can’t wait to see what movie they choose next year…
Kendall Creative is a brand design firm based in Dallas, Texas.
