Big Bark Bakery, a long-time client of Kendall Creative has branched out from it pioneering role as a creator of gourmet dog treats to now offer a new line of organic dog treats called “Bare Bones.” The product launch has met with such overwhelming success that it is now being sold in Target and Food Lion stores nationwide. Key to “Bare Bones” success has been its aisle stopping packaging and display design – in effect capturing the essence of its fun loving and outgoing dog owners. Elements included in the success of “Bare Bones” were: naming, logos, packaging, point-of-sale materials and website. Key personnel working on this account include: Mark Platt, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall Creative is a brand design firm based in Dallas, Texas.