The oil and gas industry has long suffered from a lack of brand distinction amongst its various segmented specialties. This became all too apparent to Walter Exploration. While attending a national trade conference, they noticed that everyone’s business looked the same – boring, expected and far too conservative. Because of Kendall Creative’s ability to approach business problems as opportunities from a client’s point of view, Walter chose Kendall as their brand design partner. The result was a fresh new look for Walter Exploration through a new corporate identity, business collateral, service vehicle and rig graphics, website and trade booth design. Key personnel working on this account include: Mark Platt, Benji Vega, Tim Childress, Ben Dolezal and Mike Malphurs. Kendall Creative is a brand design firm based in Dallas, Texas.