Kendall Creative has fully supported Shakespeare Dallas by revamping their marketing efforts. The first step in the partnership was to conduct a brand discovery workshop (SMART:workshop) that allowed Kendall and Shakespeare Dallas to explore the value and future of a strong brand and develop new avenues for sponsorship and funding. Kendall firmly believes that by building relationships with arts organizations the agency is effectively involved in making Dallas a better place to live. Creative efforts consisted of a TV commercial, print campaign, posters, billboards, direct mail and other printed collateral. Key personnel working on this account include: Mark Platt, Benji Vega, Tim Childress, and Ben Dolezal. Kendall Creative is a brand design firm based in Dallas, Texas.