Kendall Creative was hired by the Amon Carter Museum of Ft. Worth to facilitate a brand discovery workshop (SMART:workshop). The purpose of the workshop was to generate insights necessary for the Amon Carter Museum to position itself for future growth. The results have taken life across all of the Amon Carter’s consumer touch points, including a major overhaul of the museum’s physical layout and visitor experience. Key personnel who worked on this account include: Mark Platt, Benji Vega, John Floeter, Tim Childress and Ben Dolezal. Kendall Creative is a brand design firm based in Dallas, Texas.