Dallas-based coffee and tea distributor Java Enterprises, decided to launch their own line of smoothies, teas, and blended coffee drinks to sell to coffee shops, restaurants, etc. Kendall Creative helped define the business vision, positioning and personality of the company, name it, develop names for each of the products, and create in-store communications pieces to entice customers. The result – a fun, fresh, colorful look and feel for the entire brand, and retailers who cannot get enough of it.