In 1999, Kendall Creative was asked to brand a division of FirstCity Funding that was going out on its own. Only a $30 million company when Kendall started with naming the company, and integrating all of the branding which included advertising, direct mail, brochures, interior graphics, etc. – Kendall played a key role in it being listed by the Dallas Morning News in 2005 as the second fastest growing company in the metroplex with over $250 million in revenue.